Digital Marketing Case Studies

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Achieved Top Rankings in Organic Google Search out of 10.6 Million Results


Diamondback Pluming Case Study

  • Improve organic search rankings for competitive keywords and phrases
  • Optimize geo-targeting solutions and increase web traffic

Diamondback Plumbing is a leading plumbing company in Phoenix, Arizona providing services for locations throughout the valley. The client wanted to increase it’s brands visibility in several key markets by improving the keyword rankings for “Phoenix plumber” and Phoenix plumbing”.


By auditing and optimizing the web property, including a multi keyword driven mapping process to improve the client’s existing Google ranking of #27 for “Phoenix plumber” and  #33 “Phoenix plumbing”. We implemented the necessary changes to the pages with fresh content and increased page load times would drive user engagement and increase monthly unique visitors.


After the initial campaign launch, Diamondback Plumbing achieved a #3 Google search ranking for “Phoenix plumber” and #5 for “Phoenix plumbing.” The GEO targeting strategy resulted in first page search results in a all of the client’s major cities. In addition, web traffic increased 31%.

Ranked 1rst and 3rd for Targeted Keywords on Google

All Aboard America

  • Increase keyword search engine rankings to top 5
  • Optimize valuable content in multiple media formats
  • Increase conversions
  • Develop an active web presence across diverse platforms

All Aboard America is a bus tour company that provides bus tours, travel experiences and casino rides. The team felt that its website was not properly optimized for effective organic Google search results, and their previous digital marketing company had done very little, if anything, to improve the site’s ranking. As a result, the web traffic was low, and their business needed a boost due to their lack of conversions.

We went to work by implementing the necessary on-page and off-page SEO changes to boost sales and increasing their reach by raising their Google search keyword rankings.


In order to increase web traffic to, it was necessary that their website had to be optimized for relevant GEO specific keywords. A comprehensive analysis was completed and the report was delivered to the client for approval and the recommended changes were made.

Our content writers went to work, creating new blog content with the desired keywords and making the necessary changes to the website and added a variety of do-follow niche related diverse backlinks that helped raise the’s SERP profile.


Through the implementation of GEO targeted keywords and fresh content throughout the website as the menu structure for optimum usability, the search engine rankings climbed to the first page of Google after a month. At the 6 week mark, reached the #1 for “Buses to Casinos” and #3 for “casino bus schedule” Google search for their targeted keywords.

The digital marketing campaign also netted the following results/improvements:

  • Video optimization and creation that yielded a 100% increase in views
  • 300% increase in valuable backlinks
  • 127% increase in conversions one month after campaign launch

Brand Sales Increase by 33% In 90 Days

  • Increase sales
  • Create brand awareness across new platforms
  • Undo previous digital marketing services that were hurting the brand

SweetServices, a distributor of candy and sweet products, wanted to increase sales and broaden its brand profile to reach a wider audience of potential consumers. Previous attempts of other marketing companies had been ineffective with fraudulent link building strategies and we were tasked with providing SEO training and tactics to help.


We began by training the CEO and staff members with all aspects of SEO and internet marketing strategies that would help them in their digital marketing goals. First thing we did was disavowed all the hurtful backlinks that the previous digital marketing company acquired using Google disavow tool. In addition, we optimized the product pages as well as the homepage with page speed upgrades, optimized titles & descriptions with proper tagging for SEO purposes. We also performed other on-page and off-page digital marketing tactics.


The newly efficient and optimized website along with the deployment of a refined digital media and blogging campaign resulted in a sales increase of 33% and a significant increase in first page keyword rankings across the board.

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